Snapchat Struggles After Redesign Backlash

Snapchat’s major redesign in 2018 was meant to simplify the app, but instead, it led to widespread backlash. Users complained that the new interface made it harder to find Stories from friends, while celebrities like Kylie Jenner publicly criticized the update.

The backlash was so severe that Snapchat’s parent company, Snap Inc., lost over $1 billion in market value overnight.

 In response, Snapchat rolled back some of the changes, but user growth has continued to slow.

With Instagram Stories dominating the social media landscape, Snapchat faces an uphill battle to regain its momentum. 

The company is now focusing on original content, augmented reality filters, and partnerships with media companies to stay relevant.