Amazon Expands Alexa’s Ecosystem

Amazon is continuing to push Alexa into more aspects of daily life. In 2018, we are seeing Alexa integrated into everything from microwaves and car dashboards to smart mirrors and home security systems. 

The Echo ecosystem is expanding, making voice-controlled smart assistants more embedded in homes than ever before.

With Google Assistant and Apple’s Siri competing for market share, Amazon is aggressively ensuring that Alexa remains the dominant voice assistant. As more third-party manufacturers incorporate Alexa, the battle for smart home supremacy is intensifying.